These gift cards are available in denominations starting at $25 through to $100. They are redeemable at any Fire & Flower location and online for ‘click and collect’ orders.
“Fire & Flower gift cards reflect our continued investment in our relationship with our consumers,” says company CEO Trevor Fencott. In July, the Edmonton-based cannabis retailer announced that it was partnering with the Circle K convenience store chain, owned by Quebec-based company Alimentation Couche-Tard Inc., and opening co-locations across Alberta.
Fire & Flower operates across four provinces (Alberta, Saskatchewan, Manitoba and Ontario) and one territory (Yukon), while Alimentation Couche-Tard operates 15,000 stores across Canada, the United States, Mexico and locations in Europe and Asia.
In July 2019, Alimentation Couche-Tard invested just under $26 million in Fire & Flower, obtaining a 9.9 per cent stake in the company, with the option of raising its stake to 50.1 per cent with additional investment.“This strategic investment by Couche-Tard, one of the world’s largest retailers, is transformative for Fire & Flower,” Fencott said. “The support of Couche-Tard’s world-class leadership team, coupled with their capital strength and impressive international footprint, provides us with outstanding opportunities for aggressive growth,” he added.
This is a great initiative for the Canadian Cannabis industry with the potential for many more of Canada’s Cannabis retailers to follow suit. Fire and Flower have seen a gap in this market and have pioneered a new way to market their products.